Who They Are For
If you are someone looking for an engaging and authtentic way to explain or demonstrate your product or service to your customers, Hand Drawn Tech illustrations are for you.
Why They Are On-Trend
This quote from the Graphic Artists Guild handbook explains, better than I can, why Hand Drawn Tech illustrations are so on-trend...
One of the biggest trends currently affecting illustration is the desire for a more artful aesthetic in branding... originally led by boutique brands... it has now caught on with the big brands, who want to be more appealing and stay relevant to their consumer... to the point that illustration is playing a much bigger role than photography in branding
Why They Are So Effective
Hand Drawn Tech illustrations are perfect for explaining complex ideas (actually, any ideas) and are proven in boardrooms and loved by consumers. Here's 9 reasons why they are so effective...
No. 1: Seductive
✓ Hand Drawn Tech illustrations, with their low-tech charm, are disarmingly persuasive.
No. 2: Authentic
✓ Hand Drawn Tech illustrations are drawn by hand, so are not perfect, and scream authenticity.
No. 3: Versatile
✓ Hand Drawn Tech illustrations can bring-to-life almost any idea or concept, however abstract.
No. 4: Descriptive
✓ Hand Drawn Tech illustrations, with their use of familiar low-tech objects, are easy to understand.
No. 5: Unique
✓ Hand Drawn Tech illustrations are bespoke, and ensure you stand apart from the competition.
No. 6: Dynamic
✓ Hand Drawn Tech illustrations incorporate mechanical elements that can be easily animated.
No. 7: Evergreen
✓ Hand Drawn Tech illustrations are not slavish to current trends and will remain fresh indefinitely.
No. 8: Customisable
✓ Hand Drawn Tech illustrations work with almost any brand colour, even pink!
No. 9: Proven
✓ Hand Drawn Tech illustrations have been successfully used to market products and win business.
Where They Can Be Used
Here’s a few places where inventive illustrations can make a difference:
✓ Traditional advertising and marketing
✓ Social media posts and online content
✓ Branding, corporate identity and packaging
✓ Company/product origin stories and visions
✓ Developing and enhancing company culture
✓ Proposals, pitches and presentations
✓ Events, trade shows and experiential
Book a Free Consultation
For impartial advice on how to maximise your brand, marketing or content using my illustrations book a meeting. I'd love to help, and no, you won't be wasting my time.
You'll also find me at the following places.