What is Hand Drawn Tech?
Hand Drawn Tech are whimsical low-tech illustrations by author, illustrator and award winning creative Scott Bedford. If you want to showcase, explain or demonstrate your company's products or services (and actually have people pay attention) these are for you.
Why Should I Pay Attention?
Consumers are tiring of the impersonal aesthetic of vector illustrations. This quote from the Graphic Artists Guild explains why more authentic styles, particularly those that are hand drawn, are on the rise.
As a reaction to the impersonal look of digital illustrations, recently there has been a renewed interest and demand for traditional techniques... originally led by boutique brands... it has now caught on with the big brands...
What Makes Them So Effective?
Hand Drawn Tech illustrations are an extremely powerful communications tool, here's 9 reasons why:
No. 1: They Are Seductive
✓ Hand Drawn Tech illustrations, with their low-tech charm, are disarmingly persuasive.
No. 2: They Are Authentic
✓ Hand Drawn Tech illustrations are drawn by hand, so are not perfect, and scream authenticity.
No. 3: They Are Versatile
✓ Hand Drawn Tech illustrations can bring-to-life almost any idea or concept, however abstract.
No. 4: They Are Descriptive
✓ Hand Drawn Tech illustrations, with their use of familiar low-tech objects, are easy to understand.
No. 5: They Are Unique
✓ Hand Drawn Tech illustrations are bespoke, and ensure you stand apart from the competition.
No. 6: They Are Dynamic
✓ Hand Drawn Tech illustrations incorporate mechanical elements that can be easily animated.
No. 7: They Are Evergreen
✓ Hand Drawn Tech illustrations are not slavish to current trends and will remain fresh indefinitely.
No. 8: They Are Customisable
✓ Hand Drawn Tech illustrations work with almost any brand colour, even pink!
No. 9: They Are Proven
✓ Hand Drawn Tech illustrations have been successfully used to market products and win business.
Where Can I Use Them?
Here’s a few places where inventive illustrations can make a difference:
✓ Traditional advertising and marketing
✓ Social media posts and online content
✓ Branding, corporate identity and packaging
✓ Company/product origin stories and visions
✓ Developing and enhancing company culture
✓ Proposals, pitches and presentations
✓ Events, trade shows and experiential
Can I Book A Consultation?
For impartial advice on how to maximise your brand, marketing or content using my illustrations book a meeting. I'd love to help, and no, you won't be wasting my time.
You'll also find me at the following places.