Explain Stuff in a Way That Makes Your Customers Care

Hand Drawn Illustrations With a Low-Tech Aesthetic

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What is Hand Drawn Tech?

Hand Drawn Tech are whimsical low-tech illustrations by author, illustrator and award winning creative Scott Bedford. If you want to showcase, explain or demonstrate your company's products or services (and actually have people pay attention) these are for you.

AI computer with brain analysing social data to predict trends

Why Should I Pay Attention?

Consumers are tiring of the impersonal aesthetic of vector illustrations. This quote from the Graphic Artists Guild explains why more authentic styles, particularly those that are hand drawn, are on the rise.

As a reaction to the impersonal look of digital illustrations, recently there has been a renewed interest and demand for traditional techniques... originally led by boutique brands... it has now caught on with the big brands...

- Graphic Artists Guild Handbook 16th Edition

What Makes Them So Effective?

Hand Drawn Tech illustrations are an extremely powerful communications tool, here's 9 reasons why:

No. 1: They Are Seductive

Hand Drawn Tech illustrations, with their low-tech charm, are disarmingly persuasive.

Cyber terrorist stealing data from a highly secure data silo

No. 2: They Are Authentic

Hand Drawn Tech illustrations are drawn by hand, so are not perfect, and scream authenticity.

Human assisted robot delivers online food order by lifting off roof

No. 3: They Are Versatile

Hand Drawn Tech illustrations can bring-to-life almost any idea or concept, however abstract.

Tough-nut cracking machine with computerised hydraulic hammer

No. 4: They Are Descriptive

Hand Drawn Tech illustrations, with their use of familiar low-tech objects, are easy to understand.

Competing businesses (in the form of boxing robots) fight it out

No. 5: They Are Unique

Hand Drawn Tech illustrations are bespoke, and ensure you stand apart from the competition.

Four smart homes connected to a floating cloud server by pipes

No. 6: They Are Dynamic

Hand Drawn Tech illustrations incorporate mechanical elements that can be easily animated.

No. 7: They Are Evergreen

Hand Drawn Tech illustrations are not slavish to current trends and will remain fresh indefinitely.

Eyeball connected to a computer analyses marketing communications

No. 8: They Are Customisable

Hand Drawn Tech illustrations work with almost any brand colour, even pink!

Person wearing a jet pack assembles pipes using robotic tools

No. 9: They Are Proven

Hand Drawn Tech illustrations have been successfully used to market products and win business.

Conflict resolution meeting between a women, man and mediator

Where Can I Use Them?

Here’s a few places where inventive illustrations can make a difference:

Traditional advertising and marketing

Social media posts and online content

Branding, corporate identity and packaging

Company/product origin stories and visions

Developing and enhancing company culture

Proposals, pitches and presentations

Events, trade shows and experiential

How Do I Get Them?

TWO SIMPLE OPTIONS

Licensing & Commissioning

To use one of my illustrations, you can either licence an existing illustration, or commission a totally new illustration. To get a quote, or to discuss a project, please use the chat feature to get in touch.

Can I Book A Consultation?

For impartial advice on how to maximise your brand, marketing or content using my illustrations book a meeting. I'd love to help, and no, you won't be wasting my time.

You'll also find me at the following places.

Make Fun Creating

Webby Award Winning craft blog

Creative Market

Awesome templates and fonts

Dribble

Snapshots of latest illustrations

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