Add Low-Tech Appeal to Your Marketing Communications

With Scott Bedford's Whimsical Illustrations

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Who Are They For?

If you are someone looking for an engaging and authtentic way to explain or demonstrate your product or service to your customers, Hand Drawn Tech is for you.

AI computer with brain analysing social data to predict trends

Don't Miss The Latest Trend

It's already difficult enough to stand out, and unless your imagery reflects recent changing tastes, it will get even harder. This quote from the Graphic Artists Guild handbook explains it nicely...

One of the biggest trends currently affecting illustration is the desire for a more artful aesthetic in branding... originally led by boutique brands... it has now caught on with the big brands, who want to be more appealing and stay relevant to their consumer... to the point that illustration is playing a much bigger role than photography in branding

- Graphic Artists Guild Handbook 16th Edition

9 Reasons Why They're So Effective

Hand Drawn Tech, with their low-tech charm, are perfect for explaining complex ideas (actually, any ideas). Proven in boardrooms, and loved by consumers, here's 9 reasons why they are so effective...

No. 1: Seductive & Persuasive

Human, approachable and full of warmth, Hand Drawn Tech illustrations are extremely disarming. Ideal for engendering trust in marketing communications and branding.

Cyber terrorist stealing data from a highly secure data silo

No. 2: Artful & Authentic

In the age of authenticity, people delight in imperfection. Although professional, Hand Drawn Tech illustrations are clearly drawn by hand, these illustrations shout authenticity.

Human assisted robot delivers online food order by lifting off roof

No. 3: Explains Any Idea

The whimsical nature of Hand Drawn Tech illustrations allows for a great deal of artistic license, and are especially powerful for bringing-to-life abstract ideas and concepts.

Tough-nut cracking machine with computerised hydraulic hammer

No. 4: Simplifies The Complex

Complex things (think blockchain, machine learning and the metaverse) can be visualised simply, in an easy to understand way, using familiar low-tech objects.

Competing businesses (in the form of boxing robots) fight it out

No. 5: Strikingly Different

In a marketplace dominated by slick, digitally created illustrations, Hand Drawn Tech illustrations, with their hand drawn charm, really get you noticed.

Four smart homes connected to a floating cloud server by pipes

No. 6: Awesome When Animated

Hand Drawn Tech illustrations incorporate a lot of mechanical elements, which provide lots of opportunities for animation, much of which can be achieved with minimal effort.

No. 7: Evergreen Style

Combining traditional techniques with a contemporary look and feel, Hand Drawn Tech illustrations will remain fresh and relevant indefinitely.

Eyeball connected to a computer analyses marketing communications

No. 8: Easy to Customise

The restrained use of colour, monochrome plus one or two colours, makes incorporating your brand colours into Hand Drawn Tech illustrations an easy task (even if it's pink!).

Person wearing a jet pack assembles pipes using robotic tools

No. 9: Proven in Boardrooms

Successfully used to brand businesses, market products and win pitches. You can have total confidence in the effectiveness of Hand Drawn Tech illustrations.

Conflict resolution meeting between a women, man and mediator

Where Can They Be Used?

Here’s a few places where inventive illustrations can make a difference:

Traditional advertising and marketing

Social media posts and online content

Branding, corporate identity and packaging

Company/product origin stories and visions

Developing and enhancing company culture

Proposals, pitches and presentations

Events, trade shows and experiential

How Do You Get Them?


Licensing & Commissioning

To use one of my illustrations, you can either license an existing illustration, or commission a totally new illustration. To get a quote, or to discuss a project, please use the chat feature to get in touch.

Book a Free Consultation

For impartial advice on how to maximise your brand, marketing or content using my illustrations book a meeting. I'd love to help, and no, you won't be wasting my time.

You'll also find me at the following places.

Make Fun Creating

Webby Award Winning craft blog

Creative Market

Awesome templates and fonts


Snapshots of latest illustrations


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