Who Are They For?
If you are someone looking for an engaging and authtentic way to explain or demonstrate your product or service to your customers, Hand Drawn Tech is for you.
Don't Miss The Latest Trend
It's already difficult enough to stand out, and unless your imagery reflects recent changing tastes, it will get even harder. This quote from the Graphic Artists Guild handbook explains it nicely...
One of the biggest trends currently affecting illustration is the desire for a more artful aesthetic in branding... originally led by boutique brands... it has now caught on with the big brands, who want to be more appealing and stay relevant to their consumer... to the point that illustration is playing a much bigger role than photography in branding
9 Reasons Why They're So Effective
Hand Drawn Tech, with their low-tech charm, are perfect for explaining complex ideas (actually, any ideas). Proven in boardrooms, and loved by consumers, here's 9 reasons why they are so effective...
No. 1: Seductive & Persuasive
✓ Human, approachable and full of warmth, Hand Drawn Tech illustrations are extremely disarming. Ideal for engendering trust in marketing communications and branding.
No. 2: Artful & Authentic
✓ In the age of authenticity, people delight in imperfection. Although professional, Hand Drawn Tech illustrations are clearly drawn by hand, these illustrations shout authenticity.
No. 3: Explains Any Idea
✓ The whimsical nature of Hand Drawn Tech illustrations allows for a great deal of artistic license, and are especially powerful for bringing-to-life abstract ideas and concepts.
No. 4: Simplifies The Complex
No. 5: Strikingly Different
✓ In a marketplace dominated by slick, digitally created illustrations, Hand Drawn Tech illustrations, with their hand drawn charm, really get you noticed.
No. 6: Awesome When Animated
✓ Hand Drawn Tech illustrations incorporate a lot of mechanical elements, which provide lots of opportunities for animation, much of which can be achieved with minimal effort.
No. 7: Evergreen Style
✓ Combining traditional techniques with a contemporary look and feel, Hand Drawn Tech illustrations will remain fresh and relevant indefinitely.
No. 8: Easy to Customise
✓ The restrained use of colour, monochrome plus one or two colours, makes incorporating your brand colours into Hand Drawn Tech illustrations an easy task (even if it's pink!).
No. 9: Proven in Boardrooms
✓ Successfully used to brand businesses, market products and win pitches. You can have total confidence in the effectiveness of Hand Drawn Tech illustrations.
Where Can They Be Used?
Here’s a few places where inventive illustrations can make a difference:
✓ Traditional advertising and marketing
✓ Social media posts and online content
✓ Branding, corporate identity and packaging
✓ Company/product origin stories and visions
✓ Developing and enhancing company culture
✓ Proposals, pitches and presentations
✓ Events, trade shows and experiential
How Do You Get Them?
TWO SIMPLE OPTIONS
Licensing & Commissioning
To use one of my illustrations, you can either license an existing illustration, or commission a totally new illustration. To get a quote, or to discuss a project, please use the chat feature to get in touch.
Book a Free Consultation
For impartial advice on how to maximise your brand, marketing or content using my illustrations book a meeting. I'd love to help, and no, you won't be wasting my time.
You'll also find me at the following places.
